This liquid lipstick is a mid pink shade. This needed two coats to achieve full opacity. It did need setting though, I dabbed some translucent powder over the top to help with that. Without using the powder I found it didn't fully dry and was very tacky and would stick to itself as I put my lips together.
The applicator is a traditional straight doe foot type.
Overall I am not a fan of the formula, the colour is pretty just the tacky formula isn't what I look for in a matte liquid lipstick.