Not such a focused photo but the colour is accurate
They say ~ 17 Lasting Fix Lipstick provides long lasting, non-drying coverage for your lips that lasts up to 4 hours. Dermatologically tested. Fragrance free.
I say ~ The lipstick does have a scent but its really slight and is just the normal lipstick scent. Its really long lasting, I wore it for about 5 hours before it needed a top up. Its nicely moisturising and is very pigmented although using it as a stain you could easily wear it as a day time colour. It is a nice deep burgundy, purple-y, wine colour.
I think it is quite similar to the MAC dark deed or cunning but seeing as I don't own either of these I can't really do a proper comparison.