I can't quite believe I haven't already done a review on this brush!
They say ~ Specially sheered brush tip absorbs the perfect amount of eye shadow and provides long lasting color saturation. The comfort curved brush contours the eye with natural gliding strokes for easy and accurate eye shadow application.
I have two of these brushes, they seem a little different from one another though. Both are fantastic for packing on the colour to the lid.
I say ~ I like this brush as it is great for packing on colour as well as blending as it is a little on the fluffy side. Nice and cheap and one of ELF's best brushes. I haven't had any problem with shedding, admittedly on the first wash there was a couple lost but that's all.