They say ~ "Formulated to be part of a daily skin care regime to help maintain youthful looking skin with a shine free finish"
I say ~ At 25 I wouldn't imagine this is targeted at me. I like this because as the name suggests it leaves my skin matte. It is moisturising enough for the summer but perhaps not in winter.
Using this on my face makes foundation apply easier as well as making the redness in my face a little less. I have no idea what it is in it though which does that.