Soap and Glory say:
Fasten your seatbelts! It's Super-Colour™ Sexy Mother Pucker™ with SUPERFILL™ Lip Plumping Spheres and LIPSWELL™ Volume Boost Technology.
Extreme formula lip plumping gloss, with scientifically-proven plumping microspheres that explode in volume up to 10x when they come in contact with water.
Stickiness Factor: Quite sticky, hair attached to lips is very likely when using!
Applicator Type: Doe foot
Scent: Vanilla with a hint of red berry
Colour: Sheer light pink shimmer
Plumping Effect: Plumping microsheres? Exploding! Sounds scary! Basically it agrivated the lips it to swelling and giving a plumper effect.
Now on to the photo's which say so much more than the rambles of myself!
Product Free Lips
After Ten Minutes
So clearly the effect isn't instant but there is a plumping effect there which lasts around 30-45mins. Pain factor, to me it feels quite cold and a little tingly rather than painful. While I wouldn't repurchase this shade I would be interested in swatching some of the newer shades.
£9 - 7ml