In the bullet this lipstick looks very deep and slightly daunting, but once on the lips it really isn't.
A very nice berry lipstick, great for the colder months.
I didn't find this lipstick to be strictly matte, more of a demi-matte finish. It was comfortable to wear, very slightly waxy and didn't leave my lips feeling weird or particularly dry.
This is certainly buildable, and this means you can wear it semi sheer or to a deeper berry colour.
The wear time for this is really good as well, but I did need to top up a couple of times a day. Which you can do if you use a lipbalm, there is no weird wearing or flaking and bunching up of this.