Wink Pink is a light pink colour, it is creamy and buildable.
The bullet is a bit different from the usual ELF lipsticks in that it has the colour of the lipstick around the middle so you know which colour it is just from glancing at the packaging,
The formula is creamy which is moisturising as the name would suggest. This does mean that the lipstick isn't the longest lasting, but that is something you would expect from a moisturising product.
I like the formula of this lipstick and would like to try other colours from the range. This particular colour isn't to my taste though so it won't get much wear unfortunately.