Wet n' Wild isn't available in England any more so I had to get this from abroad. Luckily the Royal Mail haven't taken it upon themselves to destroy make up entering the country the way they do nail polish (yet).
The lipstick is a semi matte finish and is a mid purple colour. I used a lot of this during the winter months. It wears well and the formula is great because it isn't overly glossy it lasts a long while.
It is very pigmented, one swipe shown below.
The only thing I'm not keen on is the lipstick doesn't wind all the way down so putting the cap back in the bullet requires more concentration so you don't take a chunk out of it with the lid.
The bullet shape is flat which is different from the usual shaped lipstick which is something to be aware of as depending on your lip shape it might make applying it difficult.
Overall I would like to try other shades of this lipstick, if only Wet n' Wild would come back to England! I have heard rumours about them being in Primark but am yet to have seen this.