This liquid lipstick is a dusty pink shade which is matte in finish. I found swatched on my hand it looked more dusty in tone than once on my lips, this may be due to my natural lip colour making it more of a straight up pink colour. This only needed one coat to achieve full opacity. It didn't need setting and once dried it didn't stick to itself or anything once dried. It is kiss proof and lasts for hours, eventually it does begin to crumble from the inside out. It has a mild scent in the tube of sweet, vanilla but on the lips the scent disappears.
I really like the formula as it is not sticky at all, the shade isn't one I prefer though as on my lips it is a completely different shade to as it is swatched, and I prefer something darker.
The applicator is a traditional doe foot one.
Swatched on my lips;