This liquid lipstick is a mid brown shade which is matte in finish. I found this swatched on my hand lighter in colour than it ended up on my lips. Turned a lot darker on the lip than in the tube as well. This only needed one coat to achieve full opacity. It didn't need setting and once dried it didn't stick to itself or anything once dried. It is kiss proof and lasts for hours, eventually it does begin to crumble from the inside out. It has a mild scent in the tube of sweet, vanilla but on the lips the scent disappears.
The applicator is a traditional doe foot one:
Swatched on my lips;